book about how to make an EOS Implementation create an ROI

The Patient Organization

By Walt Brown

How to Build a Culture that Attracts, Engages, Empowers and Leads Team Players – Especially Millennials using an OOS like EOS®


The Patient Organization is the textbook for the 7 Question – 7 Promise Culture and Engagement Framework used in conjunction with organizational operating systems like Scaling Up and the Entrepreneurial Operating System, EOS®. It is based on real-world discoveries working with Millennial leaders inside companies running on EOS®.

It is written for determined go-getters who won’t settle for anything less than building and maintaining their dream company.





It is not about Putting up With jerks

Patience builds the courage and wisdom needed to attract people who are bought in and engaged. No owner starts out dreaming to surround themselves with jerks.

It is not about slowness

Patience requires slowing down in order to focus, reflect, prioritize but it allows for smarter responses faster.

It is Not about Avoidance

Patience does not look for ways to go around things. It goes through them. It allows leaders to make tough calls, not avoid them. 

Book launch on times square


Average Employee Tenure






The above numbers come from an April 2018 article by Business Insider


These hip company statistics are actually on the high side nationally.

Numbers put out nationally from the Bureau of Labor Statistics show the average has been trending down from 4.1 years and is pointing to 2.8 to 2.9 years. Does anything wear you out more than losing great team mates, backfilling missing positions or retaining questionable employees? Walt is here to help you fix this by installing an organizational culture that will stand the test of time and help you attract and repel people to and from your culture.

Insightful, educational, and entertaining, Walt Brown’s message is one of achieving freedom that comes from a solid corporate culture.

Specifically, the kind of freedom that comes when owners and their leadership teams have the guts to create healthy and effective organizations. As an Organizational Strategist specializing in the implementation of Organizational Operating Systems that support company culture and employee engagement, his philosophy is that when we become healthy and effective we naturally create freedom for ourselves, our employees, our vendors, our customers and the world at large. We get good at Attracting, Engaging, Empowering and especially Retaining our A Players.

So what exactly is a Patient Organization?

A Patient Organization is one where two things have happened and continue to happen.

  1. Leadership is 100% aligned to what yes looks like to the 7 fundamental questions in Walt’s book, they have embedded the cornerstones of organizational culture.
  2. The company has installed, mastered and aligned an Organizational Operating System that allows every individual in the company to be able to consistently understand and align with yes to the 7 questions that are the simple pillars of culture and employee engagement.

When these two things are in place, the organization can do something very powerful, it can make and keep a promise. A promise where they commit to surrounding their employees with people who can say:

  1. Yes, I Belong.
  2. Yes, I Believe.
  3. Yes, I am Accountable.
  4. Yes, I am Measured well.
  5. Yes, I am Heard.
  6. Yes, I am Developed.
  7. Yes, I am Balanced.

When you can make and then keep your 7 promises you will become a Patient Organization with one single culture and engaged employees. The organization you always dreamed of having.

Are you ready to transform your business into a Patient Organization that attracts, engages, and retains the best talent? Let’s get started.

Why Read The Patient Organization?



The Patient Organization holds the 7 keys to unlocking the power inside your company and your Organizational Operating System (OOS). Weather it is Rockefeller Habits, Scaling Up, Holacracy, The Advantage, 4DX, Traction, EOS®, or a self-developed system. It will answer why does EOS work? Why does Traction work? Why does Scaling Up work? and how does EOS work? how does Traction work, and how does Scaling Up work etc. etc.?

The Patient Organization and the 7 Questions will make your operating system come alive for your employees.

Often, from your employees perspective, your OOS installation is seen as something you are doing to them as opposed to something you are doing for them. With The Patient Organization’s message and promise you will be able to let them see for themselves that your investment into EOS or any OOS is something you are doing for them.

Your employees will be able to tune into their favorite channel WIIFM – What’s In It For Me – and see this is something you are doing For them!

The 7 Questions are the bedrock of a promise you are making and planning to keep through your OOS. You are saying to your people:

“Everyone, I am making a promise to you, from now on I promise to surround you with others who can answer yes to these 7 things, they will be saying yes I Belong, and yes, I Believe, Yes I am Accountable and Yes I understand and embrace how I am Measured, and I am active in productive debate for the greater good, I am Heard, and I assume an adult approach to my own Development, and I understand what balance means at our organization, I am Balanced.”

When you can make and then keep this promise, you are going to create a Patient Organization, an organization where everyone who is part of it wants to be. It is how you attract, engage and retain your great people.

If your are asking yourself the following questions?

  • Do I know how I will attract, engage, empower, and retain the worker of the future—our fresh workforce?
  • Do I know how I am going to dominate my competitors before, during, and
    after the next economic opportunity, i.e. a downturn?
  • Do I know how to address the scourge of instant competitor imitation?
  • Do I know how strong my organization is?
  • Do I know how to measure the strength of the culture in my organization?
  • Do I really know we are a “Best Place to Work” organization? Or did we just win the empty beauty contest?
  • Do you ask yourself, “How do we measure success to the above questions?”

The key to lasting success in today’s rapidly changing business landscape is in knowing the answers and Walt wrote this book to help you discover yours.

Ready to make your OOS investment in EOS, Traction, 4DX, Holacracy, or Scaling Up make an impact, really pay off? Then good, read the book and feel free to reach out to Walt with any questions.


Free Survey:

How do I measure culture and engagement?

More importantly, what do we do with the results?

Nothing that will kill a Culture and Engagement effort faster than asking our people to complete a survey and then having no way to address, speak to and take action on the results. This is a classic failure.

This goes away, is eliminated when we follow the approach presented and outlined in The Patient Organization.  7 Simple Questions mapped to your organizational operating system. The book shows you how.

Your author offers this survey to students of the game for free, as many employees as you have as many surveys as you want. Let’s collect some data and learn together for free.

Image of the 7 Question Employee Engagement and Culture survey used to measure the effectiveness  of your EOS Implementation

4.9 out of 5 Stars on Amazon

“A straightforward compliment to any business or leader using an Organizational Operating System such as EOS, Gazelles, Rockefeller Habits, OKR’s, 4DX, Holacracy or Rhythm. Grounded in years of experience. Masterful, timeless and battle tested tools and concepts that illustrate how to engage your workforce, especially the millennial, which the book describes as a misunderstood and inaccurate stereotype.”

Read more 5-star reviews on Amazon

YOUR AUTHOR: 200+ Organizations, 2,000+ Days, 15,000+ hours


During the last decade, Walt Brown has helped transform the culture of more than 200 organizations across the country through his work helping companies install effective Organizational Operating Systems, systems that attain and maintain yes to the seven question. It’s his greatest pleasure to help owners and companies sharpen or even resurrect their original dream culture, to get back the company they always dreamed of having, to create that place they always wanted to work. He loves pedaling along with his clients as they think, plan, execute, then take time to observe, adjust, and reflect as they master the skills necessary to permanently enjoy the fruits of an awesome OOS and Corporate Culture installation. An installation that leads to them becoming a Certified Patient Organization.

Learn More About Walt


“Seasoned multi-company entrepreneur” is one label that has been used to describe Walt over the years.

Many folks refer to Walt as an entrepreneur, but he insists this is much too generous: “I don’t consider myself an entrepreneur. I consider myself someone who is good at seeing existing patterns and pulling them together in logical ways that people are willing to pay for, then I build teams to serve the pattern.”

Walt believes that, like a waterwheel (powerful, patient, and versatile), a good Organizational Operating System (OOS) captures the source of an organization’s energy and direction, (humans) and then focuses that energy powering your organization. Walt’s Seven Questions and the tools of your OOS are the buckets on that wheel, the fins on the turbine. If you can keep filling those buckets by aligning everyone to yes on the Seven Questions with your OOS, you will harness incredible energy.

Walt is seven for seven when it comes to launching and growing new companies. During the last decade, he has helped transform the culture of more than one hundred fifty organizations across the country as an Implementer of an OOS known as the Entrepreneurial Operating System®. It is his greatest pleasure to work with his clients as they think, plan, execute, observe, adjust, and reflect as they master the skills necessary to permanently enjoy the fruits of a Patient Organization.

One trait that sets Walt’s career apart from others is extreme seasonality. When one is in a seasonal business, two good, bad, and ugly things come with it: 1) The bad and ugly of a seasonal business are extreme cash-flow issues. 2) The good is the off-season when you have time to think, plan, consider a serious change in approach, and then test your execution next season. Walt was cursed but mostly blessed with seasonality, it provided him a unique number of strategic planning reps that honed his understanding of strategic thinking and patience. The built-in patience of those cycles shaped Walt’s business philosophy and his approach to team coaching, which puts patience front and center.

So you can get a sense of his experience, combined, Walt’s 50 largest business clients have 8711 employees, with average sales per employee of $245,786, their average size is $45.5 Million in revenue per year and combined they are doing over $2.2 Billion in sales. Since being becoming Certified Patient Organizations, their employee engagement has consistently risen, employee tenure has increased, and they have doubled their bottom lines and doubled their net free cash flow. Plus they are enjoying life with more freedom. He is typically working with 30 clients across 150 days in a year.

Praise for Your Author

“If you aren’t running an Organizational Operating System that answers the 7 Questions and are just winging it with effort and talent then I truly feel sorry for you. Not because I think you are stupid, but because I have been there before. Can you imagine an NFL team trying to win games or score a touchdown by drawing plays in the dirt? Yet that is exactly how most people choose to run their business. They just make it up as they go along because that is how it has always been. As an organization grows it needs a system, to get to yes on the 7 Questions, it needs core values, it needs a plan and it needs plays it can run on a weekly and daily business so it can grow. EOS can give your team complete 7Q playbook. It gives you a system. It teaches you how to run winning plays. So drop your stick, quit drawing up your business plan in the dirt and get busy growing in the right direction. Your team and family will thank you.”


VISIONARY AND CEO, Multi-store haircut franchise example in the book

Walt will not brag on himself, so I am writing this for him. I refer to Walt as an Expert Organizational Awareness Strategist.  I have been his coach since 2006 and have watched as Walt has worked with over 200 organizations across more than 2,000 days, focusing for over 15,000 hours in the room with senior leadership teams helping them do the gutsy work of reorganizing and optimizing how they work to create organizational awareness and effectiveness.  That 15,000 hours does not include the time outside of the client room he spends sharpening and refining. From this deep experience he and his clients discovered the 7 Promises at the heart of his book and at the core of his message and approach.  This stuff is proven, refined and works.  Walt is a guy that focuses on doing simple things savagely well and he knows that with patience comes consistency, and with consistency comes stamina and with stamina comes incredible repeatable results. This is an exciting and much-needed contribution from the trenches. Brown has simplified and condensed decades of his pioneering work building Patient Organizations to Seven Questions your team members will answer. This dynamic approach can eliminate dysfunction while achieving significant organizational loyalty and improvement. The results speak for themselves. Ya gotta’ read this book!”


EXECUTIVE COACH, 300+ business owners for 30+ years

“Becoming a Patient Organization is critical for any company looking to thrive. It changed the way we think, act and is a major catalyst in the growth of our company.”



“What I like best about this is that it’s full of what I call “Waltisms”. As Integrator at Counter Culture, I rely heavily not only on EOS but on the lessons peppered in the 7Q coaching from you. I recite them often as “Waltisms” – nuggets of wisdom or thought-provoking questions that help drive an organization’s implementation of an OOS. The Patient Organization compliments EOS well because it helps further define the connection a leader and a company has with the most important (in my opinion) key function of EOS: People and Culture. Let’s be honest, the EOS tool for the quarterly conversation is conceptual, but the 7 makes it very tangible. The concept of EATT is also really important. Much more concise than Five Dysfunctions and logically connects trust to actions: trying, adapting, evolving. It’s a powerful reminder of the value and necessity of trust. Lastly, and man this one kinda blew my mind, I really like the idea that a company is essentially a fiction, given power by people believing in it. I love it.”


INTEGRATOR, Tea company example in the book

“Walt has an incredible ability to connect with his clients in a very simple and authentic manner to get things done. I had run a company for over 10 years before first working with Walt, I wish we had met earlier. In the Patient Organization, he has done it again and has put into words and action the “lessons learned” Every organization should be making sure that their people have clear answers to the 7 questions – a book that will produce value when read over and over again. Thanks Walt.”


PARTNER, Davis Moore Capital

“Walt has been facilitating our quarterly leadership meetings for the past 2 years. He clearly understands how leadership teams should look and operate. He also knows how leaders should lead organizations and this book is a great example of that. Walt’s book will force you and your employees to uncover the missing links to productivity, synergy, and fulfillment at work. Businesses are about people. If your leaders understand that truth and they follow his advice … there is no limit to what you can accomplish.”


PRESIDENT, Arista Consulting Group

please, do NOT order this book if…

  • You don’t believe in maximizing your opportunity by surrounding yourself with great teammates who buy in to your culture.
  • You are all talk and no action.
  • You are happy with the status quo.
  • You don’t want to be a champion.
  • You are a manager and not a leader.
  • You believe that business does not positively impact the greater good.
  • You don’t smile and laugh at work.
  • You don’t agree that, at root, every problem is linked to a people problem.
  • You can’t say: “I don’t know what I don’t know.”
  • You can’t laugh at yourself, please, please don’t read this book.
  • You can not buy into “Culture eats execution for breakfast.”

Still reading? Good. Let’s change the world together.